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How can I improve my SEO?

With Twenty Over Ten’s baked in SEO features, it’s easy to start ranking at the top of Google searches organically. Below we’re sharing a variety of low-hanging fruit SEO suggestions to help your site rise to the top.

 

On-Page Ranking Factors

Below are links to resources that outline surefire ways to improve your organic rankings through on-page SEO tactics like blogging and copywriting. 

Blogging SEO Tips

Not convinced a blog is worth your time? Here’s 7 reasons why every advisor should add a blog to their website. You can also check out our webinar on Blogging 101: How to Get Started in 60 Minutes.

Copywriting SEO Tips

  • Add visuals
  • Create skimmable content 
  • Link to credible sources
  • Use keywords strategically
  • Regularly update your site with fresh content 

Off-Page Ranking Factors

There are also many different off-page tactics to help boost your rankings like using tools such as Google My Business and Google Search Console.

Looking for more? Check out SEO: Best Practices for Financial Advisors in 2019 and beyond!

 

How Can I Edit Content Assist Articles To Boost My SEO?

We here at Twenty Over Ten created Content Assist help you create amazing blog posts. Built into Twenty Over Ten’s proprietary website-builder, users are able to choose blog posts by category (retirement, home-buying, young adults, etc.), load them into their website, and then edit and further optimize the content for search engines. Once adding the post, advisors then have the ability to customize and edit the content in their unique voice, add in SEO keywords, and further promote their expertise.

step 1: Choose an article to deploy

First, you’ll want to go through and pick which article you’d like to deploy on your website. Depending on the services offered by your firm and the age group you target, this can vary. On the left, you’ll find the articles sorted among different categories in order to make it easy to find what topic you may be looking for. As soon as you find one you like, simply select “Add Post” to begin editing.

step 2: start customizing your article

You’ll automatically be taken to your chosen article and see that all of the content has been loaded in as a default. This includes formatted header styles which are a simple and user-friendly boost for SEO. While you can most definitely choose to use the article as-is, we highly recommend that advisors take just a few minutes to edit the articles to make them more firm-specific.

Making these changes will not only make your articles much more relevant for your audience and site visitors but it will also help your website appear higher in search results. Content Assist articles are not considered “canned” content simply because it is editable. Therefore, multiple websites will not be using the exact same articles as you. With the help of our inline editor, it will only takes a few minutes to make a big difference.

step 3: boost your post title

To start out, the post will automatically be populated with a title and URL slug. This URL slug is important as it will become the unique link you’ll share on your social media channels and in newsletters to help promote your blog posts. The title is a great first edit to make. Keywords in your blog post titles are extremely important because they end up in the URL and will be the first thing your reader often times looks at. You can easily add a location or demographic to make it more applicable and attention-grabbing for your audience.

Twenty Over Ten Content Assist

For example, in the screenshot above we added “Columbus, OH” to this title in order to give it a more specific search criteria and help your blog stand out for those located in Columbus, Ohio.

step 4: optimize the content

Next, you can go into the body text of the article to add in a few more things that will help your blog post rank higher and attract your audience. Using the same example as above, you could change this paragraph header to “How Much House Can You Afford in Columbus, Ohio?” or “How Much House Can a Typical Millennial Afford?” This adds location and audience-specific keywords in the H1 and H2 headers that are essential to your boosting your SEO and these headers also help your readers know that an article will be ultra specific to their needs.

twenty over ten content assist

Another great idea would be to do a quick search of the average home price in Columbus for the year and changing or adding in numbers to match that. If you make an adjustment like that, be sure you stay consistent and make the numbers accurate throughout the entire article. Including the most expensive suburbs of Columbus or fastest growing areas would also be great additions. By doing this you could then incorporate a couple sentences on where readers may expect to pay more and where they can get a great deal. All of this will continue to make your content more relevant and accessible for your audience.

step 5: add in metadata

The final and perhaps most important edit we suggest making to your Content Assist articles will be in the SEO Description section. Luckily, we auto-populate a generic meta description for you here. However, it will be even more beneficial for your SEO to add in more specifics to the pre-populated meta description.

In the example below, we added “The average home in Columbus, OH is now $250,000” in the SEO description section. Now, when someone goes to search in Google, this brief description will appear under the link and they’ll know it’s relevant to what they’re looking for.adding an SEO description or meta description

 

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